For people working on sustainability issues, the ones concerned about global problems such as climate change, water shortage or biodiversity loss, the Circular Economy is not new. It is the compendium of all the principles and reasoning environmentalists have been discussing for the last 30 years. However people in business, innovation and the entrepreneurship sectors are only starting to see it as a feasible option given the current economic, political and societal trends that scream change (JWT, The circular economy, 2014).
This new interest in the ideas behind the Circular Economy is inspiring because these actors are the main drivers of change in a society, they are the ones that drive systems innovation. Lots of “ink” has been devoted in the last year to define the Circular Economy. And big efforts to translate all the scientific information into a language closer to these new actors have been taken by non profit organisations and consulting firms that see in the Circular Economy as a revolution. Most of this information is directed to big players and consumers but there are two segments that are also an important part of this revolution: Small and Medium Enterprises and Entrepreneurs. Here we address them and present a summary of what the Circular Economy means and the opportunities it creates.
As a starting point here we present the drivers of this new vision of the economic system, based on the summary done by JWT Intelligence (2014), the Ellen Macarthur Foundation (2012) and Accenture (2012, 2014):
Other resources: http://www.plan-c.eu/bmix/