WHY.
Efficiency must be at the heart of every endeavour. The circular economy principles aim at providing guidance on how to achieve it. Waste is an error design, as well as planned obsolescence, and natural capital destruction. Moving towards a circular business models requires a deep understanding of internal and external actors and processes as well as a clear vision and an action plan.
HOW
Theoretically-backed approaches are critical to transitioning to innovative business models. Combining different approaches that are complementary expands the possibilities for success.
BackcastingThis approach starts from a collective vision based on the Circular Economy principles that provides an end-point to guide the strategy.
The second step in this approach is to understand the current situation based on the vision agreed. This analysis has to be done using a systems perspective. Then, solutions to close the existing gaps are devised using a design thinking and doing approach which are then assessed against the vision. An action plan is created with the selected solutions. Finally, implementation starts. |