Context
The first step to bring a consumption perspective into your efforts to move towards a circular approach is to understand the contextual factors that will influence such transitions. You start from a need, a job-to-be-done or an existing product or service. Here, research is the key task to perform.
Linear vs. Circular consumer journeyWhat activities do customers/audience perform today to fulfill their need/job-to-be-done or to use the existing solution?
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Moments of consumptionWhat happens during each moment of consumption and why?
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Acceptance factorsWhy do people use the solution? What would influence the acceptance of any solution to fulfill the need/job-to-be-done?
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Practice contextWhat practice contains the need/job-to-be-done or existing solution? What elements constitute this practice? Why people take part in it?
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All these considerations provide the context in which a circular solution needs to be developed if a consumer's perspective is to be integrated.