Design
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The briefBased on the findings from the Context phase, a brief is developed indicating the need/job-to-be-done, the contextual elements, the acceptance factors that need to be considered.
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IdeationBased on the inputs presented in the brief, designers and developers trigger an idea creation process using both lenses, the individual and the practice.
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PrototypingIn this step, designers develop prototypes to be evaluated by potential users or audiences.
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Change can only happen if people get onboard, including a user-oriented perspective in policy making, business development or product design is critical for success.