90% of circular businesses or policies fail because people do not adopt them.
Why?
Why?
How can companies and policy makers integrate a user perspective into their circular economy initatives?
ABOUT ME
I am Juana Camacho-Otero, sustainability professional with over 15 years of experience working on a variety of issues such as climate change, sustainable livelihoods, green finance, and more recently, circular economy with NGO, the public and private sectors, and as a consultant. Between 2007-2013 I lead Ecochic Estilo ConSentido, a project promoting responsible consumption of fashion in Colombia where I got curious about how to engage consumers in sustainable practices. In 2017 I was recruited by the CircEUit Marie Curie Training Network to do a Ph.D. in Industrial Design Engineering. My research focused on integrating a consumption perspective into the circular economy in the fashion sector. I have published academic articles in international journals about the topic and give lectures to designers, students, and companies on how to integrate a consumption perspective in their efforts to transition to a circular business model. I first got to know about the Circular Economy in early 2013 before moving to Austria to start my masters, and since then I have focused my professional and academic career on supporting the transition to a circular society. |
Esta página web utiliza tecnologías de marketing y seguimiento. Si no las aceptas, se desactivarán todas las cookies, excepto las necesarias para que la página web funcione. Ten en cuenta que es posible que algunos productos no funcionen tan bien sin las cookies de seguimiento.
Rechazar cookies