Consumption
The first step to engaging people with the circular economy is to understand how it affects consumption practices. Generally, consumption studies are concerned with why do people acquire products or services. However, in the context of sustainability, and specially when discussing circular economy, other questions are also relevant. For example, why do people keep products for longer, or what do people do with products after they are done with them.
Developing circular offerings is not only about how to make production efficient but also. Understanding what circular value propositions entail for users/consumers in terms of actions can support the design and development processes by improving its foundations.
Developing circular offerings is not only about how to make production efficient but also. Understanding what circular value propositions entail for users/consumers in terms of actions can support the design and development processes by improving its foundations.